I’ve been leading the design at Farmdrop since 2015. Since then Farmdrop’s gone from strength-to-strength, generating over £5 million for small-scale British farmers. Farmdrop now sells over 2,500 products, 80% of which are sourced directly from sustainable farmers and independent food makers.
After a successful funding round last year, Farmdrop wanted a brand fit for the future. Wanting to appeal to a discerning audience, and scale the business without losing the spirit of the brand. Many of Farmdrop’s competitor brands are boxed organic food delivery services. But Farmdrop wanted to take the challenge to supermarkets and have the stature to compete against them.
Convenience shouldn’t mean sacrificing the environment, lower pay for the people behind your groceries and crap, bland food. The food industry is broken. With the technology we have available to us today, it’s time to change the norm.
I worked closely with our Chief of Brand to write a ‘spirit guide’ to Farmdrop. We wanted to highlight the importance of great food and what it means to everything and everyone around it.
It was important to highlight the human and the environment behind the food. Real people made this, from real places. There’s an actual story to your food, it’s made by people who care about their craft, their animals and the environment around them. And that’s why it’s the best groceries you’ll ever get.
I created all the visuals and brought it all together into one brand system.